Timeline entry
Leaked dealer-meeting video shows Bud Cole reframing Fender’s cease-and-desist campaign
Yamaha Musicians reported on a leaked Fender dealer-meeting video in which CEO Edward “Bud” Cole said Fender is not suing anyone, rejected inventory destruction as a current demand, described the campaign as centered on EU-made, marketed or sold products, and presented Fender’s goal as design changes, transition periods and no immediate financial demands. The article argues those comments conflict with the earlier Bird & Bird letters and with confirmed letters to U.S. companies such as LsL and PRS.
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Timeline context
This note is one entry in the AltGuitar Legal Timeline — a chronological record of the Fender-style guitar-shape dispute, court rulings, cease-and-desist reports and market reactions. See the full timeline for the surrounding context.
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