Timeline entry

Leaked dealer-meeting video shows Bud Cole reframing Fender’s cease-and-desist campaign

Yamaha Musicians reported on a leaked Fender dealer-meeting video in which CEO Edward “Bud” Cole said Fender is not suing anyone, rejected inventory destruction as a current demand, described the campaign as centered on EU-made, marketed or sold products, and presented Fender’s goal as design changes, transition periods and no immediate financial demands. The article argues those comments conflict with the earlier Bird & Bird letters and with confirmed letters to U.S. companies such as LsL and PRS.

Read at Yamaha Musicians ↗ ← Back to Timeline

This note is one entry in the AltGuitar Legal Timeline — a chronological record of the Fender-style guitar-shape dispute, court rulings, cease-and-desist reports and market reactions. See the full timeline for the surrounding context.

Fender statement MusicRadar publishes Fender CEO’s first detailed response to the backlash Fender statement Fender blames misunderstandings as PRS is confirmed among cease-and-desist recipients Fender statement Fender speaks out on its cease-and-desist strategy